History

Wealthy people have always traveled to distant parts of the world to see great buildings or other works of art, to learn new languages, to experience new cultures, or to taste new cuisine. As long ago as the time of the Roman Republic places such as Baiae were popular coastal resorts for the rich.

The terms tourist and tourism were first used as official terms in 1937 by the League of Nations. Tourism was defined as people travelling abroad for periods of over 24 hours.

Health tourism

The history of European tourism can perhaps be said to originate with the medieval pilgrimage. Although undertaken primarily for religious reasons, the pilgrims in the Canterbury Tales quite clearly saw the experience as a kind of holiday (the term itself being derived from the 'holy day' and its associated leisure activities). Pilgrimages created a variety of tourist aspects that still exist - bringing back souvenirs, obtaining credit with foreign banks (in medieval times utilising international networks established by Jews and Lombards), and making use of space available on existing forms of transport (such as the use of medieval English wine ships bound for Vigo by pilgrims to Santiago De Compostela). Pilgrimages are still important in modern tourism - such as to Lourdes or Knock in Ireland. But there are modern equivalents - Graceland and the grave of Jim Morrison in Père Lachaise Cemetery.

During the seventeenth century, it became fashionable in England to undertake a Grand Tour. The sons of the nobility and gentry were sent upon an extended tour of Europe as an educational experience. The eighteenth century was the golden age of the Grand Tour, and many of the fashionable visitors were painted at Rome by Pompeo Batoni. A modern equivalent of the Grand Tour is the phenomenon of the backpacker, although cultural holidays, such as those offered by Swann-Hellenic, are also important.

Health tourism has always existed, but it was not until the eighteenth century that it became important. In England, it was associated with spas, places with supposedly health-giving mineral waters, treating diseases from gout to liver disorders and bronchitis. The most popular resorts were Bath, Cheltenham, Buxton, Harrogate, and Tunbridge Wells. Visits to take 'the waters' also allowed the visitors to attend balls and other entertainments. Continental Spas such as Karlsbad attracted many fashionable travellers by the nineteenth century.

It could be argued that Britain was the home of the seaside holiday. In travelling to the coast, the population was following in the steps of Royalty. King George III made regular visits to Weymouth when in poor health. At the time, a number of doctors argued the benefits of bathing in sea water, and sea bathing as a widespread practice was popularised by the Prince Regent (later George IV), who frequented Brighton for this purpose.